facebook

SIR by Vanessens

Creating a unique experience specifically for male clientele, >Greater Thought worked with SIR on every touchpoint to ensure an experience that is more man-cave than beauty-lounge.

Solutions Provided

Website Development | Design & Advertising | Digital Marketing | Strategy

Key Deliverables

Website | Content Development & Copywriting | Appointments, POS integration | Mirror Talkers | Business Cards | Branded merchandise | Digital Billboard | Facebook/Instagram setup | Google my business | Social Media Launch campaign | Social Media Audience | Brand Icons | Analytics

A Website Fit For A Gentleman

>Greater Thought was tasked with designing and developing the new SIR by Vanessens website. To ensure a successful brand launch, the website project included brand positioning, strategy, emotionally engaging graphics, and a cohesive understanding of the SIR mission. This was all developed in cohesion to tell a compelling brand story. A WordPress CMS was chosen and the team at >Greater Thought built a purpose driven website fit for a gentleman.

Creating Intrigue

The approach for SIR’s social media as they entered the market was to create a series of permanent collection pieces that created intrigue and an aspirational target for the prospective clients.

2021-SIR-002-SMLaunch-100421_Insta14
2021-SIR-002-SMLaunch-100421_Insta9
2021-SIR-002-SMLaunch-100421_Insta8
2021-SIR-002-SMLaunch-100421_Insta3
SIR-instagram-be-active_Insta7
2022-SIR-001-NowOpenCampaign-011122-35
2022-SIR-001-NowOpenCampaign-011122-01
2022-SIR-001-NowOpenCampaign-011122-02
2022-SIR-001-NowOpenCampaign-011122-03
2022-SIR-001-NowOpenCampaign-011122-04
2022-SIR-001-NowOpenCampaign-011122-05
2022-SIR-001-NowOpenCampaign-011122-07
2022-SIR-001-NowOpenCampaign-011122-08
2022-SIR-001-NowOpenCampaign-011122-09
2022-SIR-001-NowOpenCampaign-011122-10
2022-SIR-001-NowOpenCampaign-011122-11
2022-SIR-001-NowOpenCampaign-011122-13
2022-SIR-001-NowOpenCampaign-011122-14
2022-SIR-001-NowOpenCampaign-011122-15
2022-SIR-001-NowOpenCampaign-011122-16
2022-SIR-001-NowOpenCampaign-011122-17
2022-SIR-001-NowOpenCampaign-011122-18
2022-SIR-001-NowOpenCampaign-011122-19
2022-SIR-001-NowOpenCampaign-011122-20
2022-SIR-001-NowOpenCampaign-011122-21
2022-SIR-001-NowOpenCampaign-011122-22
2022-SIR-001-NowOpenCampaign-011122-23
2022-SIR-001-NowOpenCampaign-011122-24
2022-SIR-001-NowOpenCampaign-011122-25
2022-SIR-001-NowOpenCampaign-011122-26
2022-SIR-001-NowOpenCampaign-011122-28
2022-SIR-001-NowOpenCampaign-011122-29
2022-SIR-001-NowOpenCampaign-011122-30
2022-SIR-001-NowOpenCampaign-011122-31
2022-SIR-001-NowOpenCampaign-011122-32
2022-SIR-001-NowOpenCampaign-011122-33
2022-SIR-001-NowOpenCampaign-011122-34
2022-SIR-001-NowOpenCampaign-011122-36
2021-SIR-002-100421_FBImg5
2021-SIR-002-100421_FBImg7
2021-SIR-002-100421_FBImg8
2021-SIR-002-100421_FBImg9
2021-SIR-002-100421_FBHeader1
2021-SIR-002-SMLaunch-100421_FBHeader4
2021-fb-header_FBHeader5
2021-SIR-002-100421_FBHeader7
2021-SIR-002-SocMediaSkins-Concepts-080521-29
2021-SIR-002-SMLaunch-100421_FBHeader9
Visit SIR Website