SIR by Vanessens

Creating a unique experience specifically for male clientele, >Greater Thought worked with SIR on every touchpoint to ensure an experience that is more man-cave than beauty-lounge.

Solutions Provided

Website Development | Design & Advertising | Digital Marketing | Strategy

Key Deliverables

Website | Content Development & Copywriting | Appointments, POS integration | Mirror Talkers | Business Cards | Branded merchandise | Digital Billboard | Facebook/Instagram setup | Google my business | Social Media Launch campaign | Social Media Audience | Brand Icons | Analytics

A Website Fit For A Gentleman

>Greater Thought was tasked with designing and developing the new SIR by Vanessens website. To ensure a successful brand launch, the website project included brand positioning, strategy, emotionally engaging graphics, and a cohesive understanding of the SIR mission. This was all developed in cohesion to tell a compelling brand story. A WordPress CMS was chosen and the team at >Greater Thought built a purpose driven website fit for a gentleman.

Creating Intrigue

The approach for SIR’s social media as they entered the market was to create a series of permanent collection pieces that created intrigue and an aspirational target for the prospective clients.