

You have invested heavily into creating your food truck business—from starting the business, to getting all the permits, acquiring the truck, perfecting your recipes, and finding the right locations.
The old adage of location, location, location being the most important thing in business rings true with food trucks.
But having tools in place to help people find you is just as important as selecting the right locations.
The online world is an important place. People use it to research you and your website is a 2nd point of entry for your brand. Your social media is a great way to be discovered and should drive interest to your website.
The honest truth is, once we help create the right frame work for our clients, on social media, being real about what you create is the best way to create success. Showcasing the people behind the brand, telling people where to find you, showing the amazing food you create, and giving the reader a sense of personality go a long way. Still sound daunting? We are here to help you.
FACT: A good website represents you like a 24/7/365 sales person. This is a second point of entry into your business and a research tool. It is also another way for people to have an experience with your brand.
A great logo, and cohesive brand feel will ensure you are remembered. It is how people will describe you to their friends. Be consistent, and don’t forget that part of what people are buying is the experience too. The food, the unique flare you bring to the whole process are part of this.
FACT: Food trucks appeal to the modern on-demand consumers because of the unique offerings that also align with their desire to purchase on-the-go. “Food Trucks offer unique food near me, where I’m going to be” (vs. sit down restaurants).
FACT: Food trucks are a proven launch pad toward destination dining because of the Food Truck Industry’s discovery-oriented nature. Many food trucks grow to eventually become a brick-&-mortar restaurants.
Having a marketing plan is a big step to knowing how you plan to grow. You will find it far easier to do your marketing if you aren’t reacting but instead working on a plan proactively.
Marketing is the planning and research for where your brand is going and the history for where it has been. It involves a targeted approach for how to appeal to people who are likely to want what you are offering, and combines easy-to-understand messaging, with things that will make you stand out.
The purpose of marketing, or promoting your business is to help tell your unique story to people who are likely to be interested your product/service–and are in the mindset to buy. A wide range of things can be part of your marketing plan or framework–here are a few we recommend for the FOOD TRUCK INDUSTRY:
Find Your Audience
Key Message
Create A Plan
Map Growth
Photos
Menus
Locator
Book Us
Locator
Inform
Advertise
Broaden Reach
Logo/Pkg./Merch
Ads/Mailers
Menus/Signs
Truck Graphics
Understand that you can’t do it all. In fact trying to DIY your marketing could take far more time than you can afford to spend on it.
All of these points are intended to help keep you where you are most needed… leading the business you’ve built.
Marketing is the planning and research for where your brand is going and the history for where it has been. It involves a targeted approach for how to appeal to people who are likely to want what you are offering, and combines easy-to-understand messaging, with things that will make you stand out.
We invite you to visit our website, or to send us a message. We love to meet business owners like yourself and to hear about what you have created. Let’s talk about how our two companies can work together.
Operating a successful food truck business is hard work. Recall that roughly half of food truck operators fail in the first five years, in large part because of poor planning and failing to consider the importance of marketing and communicating directly with your target customers.
Don’t be hand-tied by the “big disconnect between both vendors and customers.” A strong online showing – a searchable presence, optimized website, and social media marketing – will give you the competitive edge you need to attract new customers, nurture existing customer relationships and build a profitable business.
Realize the full potential of your business and contact >Greater Thought today to help you access the customers you need to successfully grow your businesses.
While there are others out there who may specialize in your industry, we pride ourselves at approaching every project and client’s work with customized solutions. No cookie-cutter stuff here. It is important to us that you don’t see the same basic website, designs or content at another course.
Reach out to us for more information or to discuss your project.
Phone: (612)-454-7887
Email: eMail us