Unique Flavor Experiences
While much of the coffee that consumers experience,
especially when we talk about major market brands,
comes from the commodity market and is roasted
based on a recipe–That is not the only way to
One of the things that makes coffee unique is that the beans carry unique flavors based on where they were grown and the minerals the land contained for that region. Consider similar products like wine and chocolate, and how we have learned to experience them using the same understandings. Coffee has a wide range of flavor properties including earthy, acidic, and sweet notes that can be experienced from one variety to the next. It is that notion that Safari Pride Coffee is built around. While we roast each coffee to be perfectly right for that region’s flavors, the idea of single origin taste experiences, is how we have organized our product family.
Additionally, we have developed a taster’s guide to visually help our customers better understand each coffee in comparison. We invite you to challenge what you know about your own coffee tastes and rediscover your love of coffee through this new lens.