A website is a tool first and foremost. It has to look good (of course), but it must successfully function for its intended goals from both a user and business perspective. If you don’t have set goals in mind, your website’s potential to drive leads and sales for your business is greatly diminished.
A Strategic Process Rooted in Research
At >Greater Thought, we believe that the work we do is rooted in helping to solving a need for our clients.
We are here to help untangle the complexities that each client is working with. That requires the ability customize our approach. While we start with our proven process of evaluating the landscape you operate in. Understanding that no two projects are the same, our approach also needs to be agile. We aren’t a canned solution by any measure.
The things we create need to be more than pretty pictures-they need to perform.
Our strategic process helps to identify goals that the work will solve for. It is this strategy at the beginning of our work, that helps to differentiate our work, and your message in the marketplace.
Let’s take a closer look at the areas we are experienced in, and the ways we break down the work.
The top layer represents WHO
Our Specialized Industries
We do not restrict ourselves to specific industries but
we do have a few that we have specialized background in.
Our philosophies for these areas give us a unique perspective.
Next, the underpinning of any great body of work starts with the right plans and skills.
This layer represents our process and HOW we help.
While parts of this group are tactical, there is also a whole lot of components that are foundational still, as marketing is part of the anthropology for where your brand has been, and where it is going. A disciplined approach is crucial.
In today’s digital world, it is hard to imagine a truly traditional-only approach. We work to help align you with the right digital tools to be found by your target audiences. Who are they exactly? Well we help identify them for you!
This is our opportunity to onboard and get intimately familiar with your brand and needs. Also included in this group is our 360˚ Research, brand storytelling and a multitude of foundational documents that we create in the start of our work.
This part of our process is the connective tissue between the work and your team. We want to make sure that you are able to make good use of what we have created together. If we need to do training we will. If that is a store display consultation… we are there!
Quotes from our team
When I work on a brand, I look for what makes that brand unique. What are a few memorable elements and emotional triggers that we can amplify and where is the clear space for the brand to own? A great brand should feel custom, and when you’re experiencing the brand–it should surround you.
The last layer of our process represents our capabilities.
WHAT can we create?
The 4 Tactical Areas of a Brand
Let’s look at how we group these, and why they are important.
Traditional Media & Print
- Logo/Brand Development
- Print Materials
- Ads in publications
- Annual Reports
- Content Writing
- Brand Storytelling
- Environmental Design & Signage
- Sales Support Materials
- Radio Scripts
- Sales Pitches/Presentations
- Vehicle Graphics
Digital & Online
- Website Development
- Social Media
- Digital Marketing/Advertising
- Digital Billboards
- eMail Marketing
- User Forums
- Online Menus
- eCommerce-Online Stores
- Video Editing
Harnessing your reputation.
- Brand Ambassadors
- Review Curation
- Referral Programs
- P.R./ Press Releases
Direct Experience & Earned Equity
First-hand experience with products, sales teams,showrooms and experience centers.
- VIP Programs
- Loyalty Marketing
- Display Signage/Menus
- Wayfinding & ADA Signs
- Branded Merchandise
- Brand Experience
- Branded Interiors