NC Minerals

Website Design & Development

A website built to showcase the NC Minerals parent company and its house of brands.

NC Minerals came to >Greater Thought in search of a full website strategy and revamp. Their current website had minimal information and was in need of a full update. The goal was to gain understanding and map out the NC Minerals house of brands, understand their online landscape, and strategically position the new website.

NC Minerals is a national producer and supplier of industrial minerals. The mission is to supply high quality agricultural and industrial minerals in bulk and custom packaging for a wide array of uses. A customer centric organization, NC Minerals has served customers across the U.S. and Canada for over 30 years. With a focus on process innovation and safety, NC Minerals places unwavering value on the health and well-being of employees, customers, end users and the environment.

The scope of work for this project included:

  • House of Brands Organization
  • Brand Strategy
  • Content Development and Positioning
  • Google My Business
  • Website and Social Media Landscape Audit
  • House of Brands Organization
  • Brand Strategy
  • Content Development and Positioning
  • Google My Business
  • Website and Social Media Landscape Audit
  • User Journey Mapping
  • Visual Layout and Design
  • Development & Testing
  • Launch
  • User Journey Mapping
  • Visual Layout and Design
  • Development & Testing
  • Launch
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