Design, Branding, and Strategic Collateral

>Greater Thought has worked with Midland Hills on building an updated golf course map, yardage book, logos and flag designs, golf course setup guide, and a turf blog for the superintendent.

Over 100 years of history

Midland Hills Country Club was founded in 1919

Designed by now famous golf course architect, Seth Raynor. A century after the club’s founding, Midland Hills underwent a large scale restoration and renovation project to recapture, as much as possible, Raynor’s vision for the property, updated for the 21st century.

As renovations neared completion, Midland Hills was in need of updated yardage books, maps, branding, flag designs and other collateral matching the renovated golf course. >Greater Thought was honored to take on this project!

Course Map

Custom illustrated course map for golfers and the golf course Superintendent.

Maps designed and illustrated to help golfers and staff navigate the course. We illustrated the map in an asthetic that matches the golf course’s identity and needs. We provided the clubhouse with printable files to attach maps to golf carts for guest events and planning. We also provided the superintendent with maintenance specific printable files for mapping spray and fertilizer applications, wayfinding for new employees, cart path work, native grass areas, tree maintenance, and more.

Yardage Book

Carries + runout  //  penalty to penalty width  //  tee to fairway and fairway to green elevation change  //  to green and from tees  //  irrigation yardages  //  compass off tee shot and into green  //  playability and player tips per hole  //  course map overviews  //  custom illustrations  //  green yardage grids in 5 yard scale  //  green slopes in degree of tilt and direction.

Midland Hills Country Club Est. 1919
Celebrating 100 years

Centennial Tournament Flag

A custom flag honoring the courses designer, Seth Raynor, was illustrated and produced for the Centennial Tournament at Midland Hills. The flag was used during the tournament, then auctioned off to the membership at completion.

Seth Raynor
Golf Course Architect
(May 7, 1874 – January 23, 1926)

Setup Guide for the Course Management, and Staff.

Our custom designed setup guide features hole by hole daily tee placements and hole locations to give the superintendent more control of the daily golf course set-up routine.

  • Helps manage turf wear
  • Eliminates unfair pin placements
  • Ensures variety in your course setup
  • Better control of seasonal staff performing course setup

Turf Blog

The right sized website to enable the superintendent to better communicate projects and overall vision to the membership. With the recent restoration project, it was extremely important for the entire MHCC community to be on the same page and have a full understanding of what was being accomplished. The website also functions as a day to day course conditions and projects news feed, as well as general discussion forum for the membership of the club.


A Personal Connection

Our Website & Digital Design Lead, Mitch Granholm, has a deep connection with Midland Hills Country Club.

In his past career he was an Assistant Golf Course Superintendent, carrying an education in Horticulture with a focus on Turf Grass Science. Mitch spent a season working in Montana helping to build Spanish Peaks Mountain Club, then moved home to Minnesota where he spent 12 years at Midland Hills, working under current Superintendent Mike Manthey.

I owe a great deal of my personal and professional growth to the people I met, and the work I was privileged to be a part of at MHCC. When the opportunity came along for us to work with MHCC, it felt like coming full circle. I feel honored to have left my mark in its over 100 year history.
– Mitch Granholm