Our Philosophy
A Strategic Process Rooted in Research
At >Greater Thought, we believe that the work we do is rooted in helping to solve a need for our clients.
We are here to help untangle the complexities that each client is working with. That requires the ability to customize our approach. We start with our proven process of evaluating the landscape you operate in. Understanding that no two projects are the same, our approach also needs to be agile. We aren’t a canned solution by any measure.
The things we create need to be more than pretty pictures–they need to perform.
Our strategic process helps to identify goals that the work will solve for. It is this strategy at the beginning of our work that helps to differentiate our work and your message in the marketplace.
Let’s take a closer look at the areas we are experienced in, and the ways we break down the work.
The top layer represents WHO
Our Specialized Industries
We do not restrict ourselves to specific industries but
we do have a few that we have specialized background in.
Our philosophies for these areas give us a unique perspective.
We have experience in a multitude of areas…
Next, the underpinning of any great body of work starts with the right plans and skills.
This layer represents our process and HOW we help.
Our Expertise
This is our opportunity to onboard and get intimately familiar with your brand and needs. Also included in this group is our 360˚ Research, brand storytelling and a multitude of foundational documents that we create in the start of our work.
While parts of this group are tactical, there are also a whole lot of components that are still foundational, as marketing is part of the anthropology for where your brand has been, and where it is going. A disciplined approach is crucial.
In today’s digital world, it is hard to imagine a truly traditional-only approach. We work to help align you with the right digital tools to be found by your target audiences. Who are they exactly? Well we help identify them for you!
This part of our process is the connective tissue between the work and your team. We want to make sure that you are able to make good use of what we have created together. If we need to do training we will. If that is a store display consultation… we are there!
The last layer of our process represents our capabilities.
WHAT can we create?
The 4 Tactical Areas of a Brand
Let’s look at how we group these, and why they are important.
Traditional Media & Print
- Logo/Brand Development
- Print Materials
- Billboards
- Ads in publications
- Packaging
- Annual Reports
- Content Writing
- Brand Storytelling
- Photography
- Environmental Design & Signage
- Sales Support Materials
- Radio Scripts
- Sales Pitches/Presentations
- Vehicle Graphics
Digital & Online
- Website Development
- SEO
- SEM/Pay-Per-Click
- Social Media
- Digital Marketing/Advertising
- Digital Billboards
- eMail Marketing
- Blogs
- User Forums
- Online Menus
- Portals
- eCommerce-Online Stores
- Video Editing
- UI/UX
Word-of-Mouth
Harnessing your reputation.
- Brand Ambassadors
- Review Curation
- Referral Programs
- Testimonials
- P.R./ Press Releases
- Networking
- Mitigation/Counter-measures
Direct Experience & Earned Equity
First-hand experience with products, sales teams,showrooms and experience centers.
- VIP Programs
- Loyalty Marketing
- Remarketing/Retargeting
- Display Signage/Menus
- Wayfinding & ADA Signs
- Apparel
- Branded Merchandise
- Brand Experience
- Branded Interiors
