The catalyst for this project was to reimagine LSTP’s web presence, as their existing website was dated and lacked many of the features that they felt would help serve as an extension to their customers’ in-store experience. They really desired something that felt akin to the physical store itself and provided an opportunity to tell more of their unique story.
Beyond brand experience or UI/UX, the LSTP team was also in the process of replacing their inventory/point-of-sale (POS) system, and wanted a site that would eventually support e-commerce, and was future-ready and compliant with today’s web standards. What was less expected was a secondary opportunity that presented itself as the work started.
The team at >Greater Thought has an affinity for refreshing brands like LSTP. We instantly saw the opportunity to amplify the brand experience by connecting the store to their iconic sign and what visitors saw on the website. After all, if the sign is the beacon – much like a lighthouse – then why wouldn’t we carry that though all aspects of the LSTP experience? The colors and graphic cues were influenced by the North Shore, Lake Superior, and the store’s signature pine interior. In the end, the uniqueness of this place flavored the work all throughout the process.
