How Are You
Promoting Your
Food Truck?
Marketing for the Food Truck Industry
Find Your Audience
Key Message
Create A Plan
Map Growth
Website
Photos
Menus
Locator
Book Us
Social Media
Locator
Inform
Advertise
Broaden Reach
Graphic Design
Logo/Pkg./Merch
Ads/Mailers
Menus/Signs
Truck Graphics
Helping your food truck be found.
You have invested heavily into creating your food truck business—from starting the business, to getting all the permits, acquiring the truck, perfecting your recipes, and finding the right locations. But what about the marketing for your business? Things like your logo, website, and social media are important tools for being remembered and reaching new people to grow your business.
Promoting your business helps tell your unique story to people who are likely to be interested your product/service–and are in the mindset to buy. A targeted approach for how to appeal to people who are likely to want what you are offering combined with easy-to-understand messaging will make you stand out.
>Greater Thought is experienced in promoting businesses like yours and helping them stand out. Let’s take a closer look at what that might include.
When we consider the challenges you might be facing, here are 5 areas to focus on:
1. GET FOUND: Overcome the big disconnect–being found.
The old adage of location, location, location being the most important thing in business rings true with food trucks. But having tools in place to help people find you is just as important as selecting the right locations.
- Use SM to broadcast where you are for the day.
- Publish a calendar of where you’re going to be monthly
- Create a form on your website to garner additional special bookings
2. BE ONLINE: Make sure your online presence is working
The online world is an important place. People use it to research you and your website is a 2nd point of entry for your brand. Your social media is a great way to be discovered and should drive interest to your website.
- Use social media as an outpost–it is great for of-the-moment info.
- Your website should be your hub. It is your digital home and should be more of a permanent collection of things like photos, your calendar, back story, and geographic territory.
- Provide ways for people to contact you. Bookings, events, Find me HERE are useful for audiences.
- Host your menu online. This is typically the most in-demand thing for food-based businesses.
The honest truth is, once we help you create the right tools – being real about what you create will come easily. Showcasing the people behind the brand, helping people find you, showing the amazing food you create, and giving the reader a sense of personality go a long way. Still sound daunting? We are here to help you.
3. BE MEMORABLE: Have a memorable brand & experience
A great logo, and cohesive brand feel will ensure you are remembered. It is how people will describe you to their friends. Be consistent, and don’t forget that part of what people are buying is the experience too. The food, the unique flare you bring to the whole process are part of this.
- An easy to read, memorable logo and name
- Brand all touchpoints including your truck graphics, menus, signs, and online platforms
- Consider how you can make the experience memorable. Maybe you are notably funny and entertain people with your banter, or you find a unique way to wrap/package your food. Perhaps everyone gets a sucker, sticker or bib with their meal.
4. HAVE A PLAN: Outbound marketing for exposure
Having a marketing plan is a big step to knowing how you plan to grow. You will find it far easier to do your marketing if you aren’t reacting but instead working on a plan proactively.
- Identify your budget each year
- Identify who you are trying to reach.
- Know where and how you want to focus efforts. examples: On Facebook, Instagram, Farmers Market & Google Ads
- Focus on building loyalty. Growth isn’t just new customers—it is also keeping your loyal customers coming back more frequently and encouraging word-of-mouth.
- Monitor industry trends and be flexible with your plans as you adapt.
5. ASK FOR HELP–So you can run your business
Understand that you can’t do it all. In fact trying to DIY your marketing could take far more time than you can afford to spend.
- Find a partner you trust and can lean on as needed.
- Ask good questions to learn, but also be okay delegating to an expert for help, or simple for relief when busy.
- Build a toolbox than helps enhance your business. The work you or your team creates should expand your brand story.
Let’s set some goals…
What can we create for you?
>Greater Thought’s team is comprised of a mix of broadly talented and experienced people. Our range of what we can create is vast. We work with small businesses and understand how to keep the work that we do within reach. In fact it is our mission to create mindful marketing that is the right size, at the right time and right fit for the companies that we work with.
We invite you to visit our website, or to send us a message. We love to meet business owners like yourself and to hear about what you have created. Let’s talk about how our two companies can work together.
>Closing Thoughts:
Operating a successful food truck business is hard work. Don’t be hand-tied by the “big disconnect between both vendors and customers.”
A strong online showing – a searchable presence, optimized website, and social media marketing – will give you the competitive edge you need to attract new customers, nurture existing relationships and build a sustainable business.
>Greater Thought is here to help you grow your business.
Reach out to us for more information or to discuss your project.
Let’s have a conversation
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